Ceremony Remaker
VAR disrupts legendary goal celebrations as players pause to await referee decisions. Since Michelob Ultra champions joy in intense competition, we’ll revive these moments by replacing halted celebrations with past footage.
El VAR interrumpe celebraciones icónicas al hacer que los jugadores esperen decisiones arbitrales. Como Michelob Ultra promueve la alegría en la competencia, reviviremos estos momentos reemplazando las celebraciones detenidas con imágenes anteriores.
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VAR, also known as Video Assistant Referee, helps referees make decisions. However, legendary goal ceremonies have been sacrificed when many players have had to stop expressing their excitement and wait for the referees to check the videos.
Michelob Ultra's brand mantra is helping athletes find moments of joy during extreme competition. That's why we'll revive goal ceremonies that are stopped by VAR and replace them with previous footage.
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Instructor: SungKwon Ha
Seul Lee, Simon You, Jaeuk Lee, Subin Lee, Yejin Kim, Yeojin Baek